Zoe Holtz's Resume

Experience

Founder at Fae Dae Beauty (Pre-Launch Skincare Business) June 2022 - Present

• Scraped Reddit post data on skincare subreddits using Python and PRAW for ingredient, brand and product keywords then visualized the data to spot trends, pain points and validate market demand for our products

• Researched skin physiology, skincare ingredients, and cosmetic formulations by reading > 300 research papers to guide product development and owned media content creation (marketing/blog/social media content)

• Used tools like builtwith.com, similarweb.com and google search trends to investigate competitors

Outreach Internship at Purissima Hills Water District (PHWD) March 2022 - June 2022

• Produced PHWD’s monthly newsletter content in collaboration with a graphic designer and editor to educate customers on water use regulations, the PHWD rate study, and new services offered by PHWD

• Developed a Google Sheets function that constructed personalized emails from a database, which increased the speed and the volume of outreach from PHWD to customers about signing up for EyeOnWater.com

• Created a flier to advertise free water-saving devices for PHWD customers which contributed to the successful distribution of devices to customers

    Product Analyst Intern at On A Mission (OAM) June 2021 - August 2021

• Defined project information submission requirements using feedback from internal stakeholders at OAM, in order to standardize and increase the quality of project needs/specifications data given to OAM by prospective reforestation projects that are requesting funding and mentorship from OAM

• Produced a streamlined and interactive Typeform for reforestation projects to submit KPIs and needs projections 

• Created a master Google Sheet dynamically linked to the Typeform to collect all project metrics in the same database, improving funding decisions and the dashboard creation process

• Collected research on various carbon capture technologies to ensure OAM’s business model of funding reforestation projects is the most cost-effective, sustainable and beneficial way to sequester carbon

• Communicated with other reforestation organizations to gauge if they could fulfill an OAM client’s requirements and expanded OAM’s partnership network in the process

• Gathered data and graphed OAM’s instagram likes over time to determine optimal post frequency

• Created Instagram social media posts using InDesign, increasing engagement with OnAMission.world

Education

BA from University of California Santa Barbara (September 2018 - June 2022)

Major: Economics | Minor: Professional Writing, Civic Engagement Track (3.4 GPA)

• Notable coursework: statistics, econometrics, writing for global careers, public finance, intro to python

Skills

• Asana, Jira, Google Sheets, Microsoft Excel, Word, PowerPoint, Typeform, Google forms, InDesign

• Computer Science: Python, Java, Racket, Scheme

• Market analysis, data analysis, SQL, LLM prompt engineering (ChatGPT), Professional writing, Spanish

Projects & Certificates

• Google Foundations of Digital Marketing and E-commerce: Learned about elements of good marketing/ecom strategy like: what a marketing funnel is, how to set concrete goals, how to decide what metrics should be tracked, how to analyze those metrics to gauge success and how to storytell with data to explain strategy adjustments. 

• Python Task Manager Project: Built a python program to-do list where items can be added, deleted, changed and viewed. The list can be saved as a CSV file and saved lists can be recovered from CSV files. 

• Codecademy SQL course: Covered manipulation, queries, aggregate functions and manipulating multiple tables.